171827-052

Product Marketing Manager (171827-052)

Looker QA 01 is seeking an experienced Product Marketing Manager to join our dynamic Marketing department. As a Product Marketing Manager, you will play a pivotal role in developing and executing marketing strategies that drive growth and adoption of our innovative software solutions. This is a full-time, regular position offering an annual salary range of $95,000 to $125,000, commensurate with experience and qualifications.

In this management-level role, you will bridge the gap between product development and customer acquisition, working closely with cross-functional teams to ensure our software solutions are effectively positioned in the competitive marketplace. You will be responsible for crafting compelling messaging and content that resonates with our target audience, showcasing the unique value propositions of our products. Your deep understanding of market trends, customer needs, and competitive landscapes will inform product positioning and go-to-market strategies.

As part of our Marketing department, you will collaborate with sales teams to develop materials that support the sales cycle, including presentations, demos, and training resources. You will also work with our product teams to gather customer insights and feedback, helping to shape product roadmaps and feature prioritization. Your role will involve conducting market research, analyzing customer data, and identifying opportunities for product differentiation and growth.

Key responsibilities include:
- Developing comprehensive product marketing strategies aligned with business objectives
- Creating compelling product messaging and positioning that differentiates our offerings in the market
- Leading product launches and go-to-market initiatives from conception to execution
- Producing high-quality marketing collateral, including white papers, case studies, and product briefs
- Collaborating with content marketing teams to develop thought leadership content
- Training sales teams on product features, benefits, and competitive positioning
- Conducting regular competitive analysis and market research to identify trends and opportunities
- Managing product marketing campaigns across various channels
- Analyzing campaign performance and optimizing strategies based on data insights
- Representing the company at industry events, webinars, and speaking engagements
- Building and maintaining relationships with industry analysts and influencers

At Looker QA 01, we pride ourselves on being passionate, innovative, inclusive, having each other's back, and being customer-centric. We are looking for someone who embodies these values and can contribute to our collaborative culture. You will be expected to advocate for the customer's perspective in all marketing initiatives, ensuring that our messaging addresses real pain points and delivers tangible value.

This position requires a strategic thinker with excellent communication skills, both written and verbal. You should be comfortable presenting to various stakeholders, from executive leadership to technical teams. Your ability to translate complex technical features into clear, benefit-driven messaging will be crucial for success in this role.

As a regular, at-will employee, you will enjoy a comprehensive benefits package and opportunities for professional growth within our organization. You will report directly to the Director of Marketing and will have the opportunity to build and lead a team of marketing specialists as the company grows.

The ideal candidate will have a proven track record of successful product launches, campaign management, and driving measurable results in a B2B software environment. You should be data-driven, with experience in analyzing marketing metrics and adjusting strategies accordingly. Your passion for technology and ability to stay ahead of industry trends will make you an invaluable asset to our team.

If you are a strategic marketer with a passion for technology and a desire to make a significant impact in a growing software company, we encourage you to apply for this exciting opportunity at Looker QA 01.

• Strategic marketing planning and execution
• Product positioning and messaging development
• Market research and competitive analysis
• Content creation and management
• Sales enablement
• Customer segmentation and persona development
• Go-to-market strategy formulation
• Digital marketing campaign management
• Data analysis and performance measurement
• Cross-functional team collaboration
• Presentation and public speaking
• Project management
• CRM software experience
• Marketing automation tools proficiency
• Budget management
• SEO/SEM knowledge
• Social media marketing
• Technical writing ability
• Leadership and team management

• 5-7 years of product marketing experience, preferably in the software industry
• Bachelor's degree in Marketing, Business, Communications, or related field
• Proven track record of successful product launches
• Experience developing marketing strategies that drive measurable results
• History of creating compelling marketing collateral and sales enablement materials
• Experience with market research methodologies and competitive analysis
• Demonstrated ability to translate technical features into customer benefits
• Experience collaborating with product management and sales teams
• Background in B2B marketing, preferably in SaaS or enterprise software
• Experience with marketing analytics and performance tracking
• Prior management experience preferred
• Familiarity with the software development lifecycle
• Experience with customer feedback collection and analysis
• History of successful cross-functional project management
• Experience with content marketing and thought leadership development

New York

95000.00 to 125000.00 Per annum

Permanent

SilkRoad Demo